… not least of which was, “Partnerships are critically important, but they’re also hard.” She then added a little Jedi-like wisdom to inspire attendees: “Ships are … in how well you live and learn,” she said, reminding at-tendees that “we now know that our zip codes are more important than our genetic code when it comes to … platform to advanced tactics such as building cross-promotional partnerships. She also provided attendees with posting ideas and resources pages with links to other …