This talk in our MGH Institute of Health Professions Healthcare Data Analytics Invited Speaker Series will focus on how social media can be utilized as a career in healthcare, specifically by leveraging data analytics to drive effective results. Attendees will also gain insights into the various analytics data available from social media platforms. The discussion will be geared towards understanding how these data points can be used to optimize social media campaigns, improve engagement, and enhance the overall impact of social media in the healthcare industry.