Looking for the Institute's First Triple Play: Get Your Eye on the Ball!
The Boston Red Sox are in Florida for their spring training. They are making preparations for the 100 year anniversary of their home, Fenway Park. While they are focusing on this important celebration, we all know that their “eye is on the ball.” They are looking ahead to doing everything that they can to win the upcoming season. Attention to the birthday event inspires and brings attention to their story. Simultaneous attention to the coming baseball season is what it’s all about. The history, the party, and the story of what has come before inspire the next step. This history lifts up the...